The Home of Australia’s Original Lanolin Beauty
At Lanolin Beauty, we proudly carry forward a legacy of over 30 years, celebrating the natural power of lanolin in skincare. Our journey is deeply rooted in Australian heritage, innovation, and a passion for delivering nourishing, protective products for all skin types.
Our Journey
Historically, lanolin has been a beloved skincare staple, cherished by generations of Australian women. In the 1990s, an innovative Australian entrepreneur recognized the growing demand for high-quality lanolin-based products among tourists visiting Australia. By developing moisturisers using cosmetic-grade purified lanolin, they created a skincare range that quickly captured hearts.
As tourists shared these treasures with loved ones back home, demand flourished across Asia. By the early 2000s, thousands of Lanolin Beauty products were being exported overseas, making our brand a household name abroad. However, within Australia, our presence was known only to a loyal few who had stumbled upon our products in tourist outlets.
And then, the world changed with the onset of COVID-19.
A New Chapter for Lanolin Beauty
In 2021, amidst the challenges of the pandemic, Roger Kirwan stepped in to lead Lanolin Beauty into a new era. Having grown up on a sheep farm, Roger’s connection to lanolin runs deep. As a young shed hand working with shearing gangs, he marveled at how lanolin, found naturally in sheep’s fleece, left hardworking hands soft and protected.
With a passion for lanolin and a deep belief in its benefits, Roger purchased Lanolin Beauty, determined to revive its iconic status. Today, he ensures that every product is proudly 100% Australian-made, with all packaging, components, and production sourced locally. Roger’s vision is to celebrate the brand’s heritage while building a future where new generations embrace lanolin.
New Creative Energy
In 2022, Katy Carroll joined the Lanolin Beauty team as Creative Director and the face of the brand. A mum of two, Katy balances her family life with her passion for beauty and skincare, a field she has worked in for many years.
Her extensive beauty and skincare experience shapes Lanolin Beauty's looks, feels, and connects with its audience.
Katy’s mission is clear: to educate women worldwide on how to use Lanolin in their skincare routine. Her work inspires women and teaches them how to get the most out of Lanolin's amazing benefits on the skin.
Her mission is to make lanolin skincare relevant to a younger audience. She’s dedicated to showing how this timeless, natural ingredient can transform modern skincare routines, making it essential for today’s beauty lovers. Katy takes the lead in creating a fresh, vibrant image for the brand, crafting engaging content and campaigns that bridge tradition with innovation.
Through her work, Katy continues to inspire both loyal customers and a new generation to embrace the magic of lanolin.
Our Mission
Our mission is simple yet powerful:
To reintroduce everyday Australian women – of all ages – to lanolin, nature’s gift for healthy, radiant skin.
As a proudly family-owned, 100% Australian-made company, we are committed to celebrating and sharing the remarkable properties of lanolin with Australia and the world.
Looking Ahead
With the combined passion of Roger and Katy, Lanolin Beauty is growing stronger than ever. Together, they work tirelessly to preserve the brand’s legacy while introducing it to new audiences.
Whether you’re rediscovering lanolin or exploring it for the first time, we invite you to join us on this journey. With your support, we’re ensuring that Lanolin Beauty remains an iconic Australian brand for generations to come.
Welcome to
Lanolin Beauty
At Lanolin Beauty, our mission is to provide every woman with accessible skincare products that enhance the well-being of their skin and make them feel amazing.
Hi, thank you for visiting Lanolin Beauty.
At Lanolin Beauty, our mission is to provide every woman with accessible skincare products that enhance the well-being of their skin and make them feel amazing.
We understand the importance of healthy, radiant skin, and our commitment to this ethos has driven us to curate a comprehensive range of skincare products that cater to your everyday needs. Our secret ingredient? The finest cosmetic grade Lanolin. Lanolin is renowned for its multifaceted benefits for your skin, and our range of products provides both day and night skincare solutions.
With a legacy of over 30 years of delivering affordable, high-quality skincare manufactured right here in Australia to our own unique formulas, Lanolin Beauty stands as a trusted provider of skincare.
Should you have any inquiries about our products or seek expert guidance on skincare, please don't hesitate to connect with us at talktolanolin@lanolinbeauty.com. Your skin deserves the best, and we're here to deliver it.
Lanolin Beauty’s Carbon Footprint
Lanolin Beauty is proud that we source all of our products and packaging materials within Australia. This means that everything from the raw materials used to create our skincare products to the packaging that they use to ship our products is sourced locally.
Supporting the Australian economy
By sourcing all of our products and packaging within Australia, Lanolin Beauty is supporting the local economy and helping to create jobs within the country.
Environmental Benefits
Sourcing materials locally reduces the carbon footprint associated with transportation and shipping. By reducing the distance that products need to travel, Lanolin Beauty is reducing the environmental impact of their operations.
Quality Control
By sourcing raw materials locally, Lanolin Beauty has greater control over the quality of our products. We can visit our suppliers in person to ensure that the materials they are using meet their high standards.
Transparency
By sourcing their materials locally, We are able to provide greater transparency to our customers about the origins of our skincare products. This can be especially important for our consumers who are concerned about the ethical and environmental impact of the products they use.
Overall, we feel sourcing all of our products and packaging materials within Australia is a smart decision for Lanolin Beauty. It allows us to support the local economy, reduce environmental impact, and maintain control over the quality of our product range.
Let customers speak for us
I use all of lanolin products. Will never change products again. My skin feels so much better. No longer spending time and money looking for quality product. I have found it.
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I was happy to accept the eye gel as an extra with my last order. It is pleasant to use and soaks in easily. I've been using this company's products for years now, but accidentally ordered something from a New Zealand company with a similar name, but their product was nowhere near as good, so was thrilled to find this Australian company again.
As above.
Great product, makes my aged skin look better than anything
that I tried in the past. Thank You
Very happy with my purchase. The day cream and anti wrinkle night cream are excellent, havent tried the lip balm as yet.
Excellent product. Have been using these products for some time now, I find them wonderful on my older skin.
Leaves your face very soft, last for days before need to apply more . I done mine at bedtime ..Have ordered again.
I love this non greasy hand lotion. A great hand lotion, especially for the winter months.
I just love this day cream. It absorbs quickly into my skin and doesn’t feel greasy. It’s makes my skin immediately feel soft and hydrated. I will order again.
